MINISTRY OF HEALTH, WELFARE & SPORT
Elderly loneliness is worsening in our "well-connected age" due to weaker social bonds, broken communities, and changing family ties. Volunteering can help create joy and connection. The Ministry of Health, Welfare, and Sport's campaign focuses on three organizations that connect elderly people with others through meals, walks, and activities. The "One Against Loneliness" program aims to reduce loneliness in the Netherlands by collaborating with municipalities, organizations, and companies.
AGENCY Open Now
PRODUCTION Bruut Amsterdam
DIRECTOR Ted Alkemade
PHOTOGRAPHY Isabell Janssen
SPECIAL THANKS TO Thuisgekookt, NLvoorElkaar, NLCare & Soundsright Studio's Amsterdam